Stories.
This is where we create them.
“Stories gives a voice to the American Design Community.”
Rodolfo Panisi, President & CEO, Florim USA
This is where the first story was created.
With representation in hospitality, residential, and commercial design, the first Council was invited to Florim USA to partake in an exchange of information. The designers gave insight into the design world, and Florim provided an in-depth look on the process of creating beautiful tile for those designs.
The Council was given an inside view on how design, texture, and looks from stone to wood can be developed by Florim USA. The designers were tasked with creating a tile design and supporting story to present during the following meeting. This is where the first story was created.
Daydream™
When minds wander, designs unfold.
Daydream™ by Nicole Jordan draws inspiration from the power of constructive daydreaming – a state of mind, scientifically proved to enhance innovation. By bringing these instinctively soothing natural designs into interior spaces, this collection creates environments optimized for mental wandering, fostering a unique calm where great ideas flourish.
Untamed™
Capturing the wild spirit of coastal paradise.
The Untamed™ porcelain tile collection reflects the untouched beauty of one of our nation's most stunning national seashores: Cumberland Island, an unspoiled land that offers a retreat from civilization, allowing for reconnection with nature and personal healing. Cumberland Island's wildlife, salt marshes, maritime forests, sand dunes, and diverse ecosystem have inspired the colors, textures, and patterns of this collection.
Imprint
The Craft of Claty
Bestow
Reframing the Maker’s Heritage
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